Acquiring new customers — specifically instead of watering can
Anyone who googles “acquiring new customers” is rarely relaxed. There is too much noise and too little effect. So no theatre: Briefly review, act specifically, measure cleanly. That is the whole idea. No magic tricks — a system that works.
So it's clear what we're talking about: watering can means “a little bit everywhere, nowhere right.” This is about drip irrigation: to where roots are. Targeted, economical, effective.
The short diagnosis: 10 minutes that create order
Before a strategy of acquiring new customers starts, there is a brief reality check. Three answers are enough — in plain language, to eine page:
- Who is really supposed to be in front of you? Customer type, ticket size, region, urgency.
- Which result counts? Not a feature catalog, but a tangible goal (e.g. more qualified requests in a realistic time window).
- Where is the decision made? Search, local, recommendations, industry portals, events, LinkedIn — the paths vary depending on the market.
Without these notes, acquiring new customers becomes a guessing game. With them, you have a clock for all further steps.
Two steps that have an immediate effect
Step 1 — Sharpen your start
The top side works like a receiving, not like a shop window. In five seconds, it must be clear: Who is this for? What do you get here? How do you get started?
Just below a small Beleg, that fits: a sentence, a number, an original sound with context — honest, tangible, without drums.
Step 2 — Friction from initial contact
The first step should feel like a door handle, not like a hub.
Minimal form: name, email, eine Short question (“What is it about specifically? “). Alternatively, a callback button or a short appointment slot. Anything else later.
Why this works: Orientation beats ornament, and friction eats conversion. These two moves are Customer acquisition measures, which can be measured in days — not in quarters.
Three playbooks instead of action bingo
Most situations fit in three buckets. Pick out your bucket and set this Playbook around — one by one, not all at the same time.
Bucket A — Many visits, few contacts
Objective: from visitors talks do.
Playbook conversion
- Above the fold: H1 with clear benefits, subline with target group, including the document, on the right or directly below a quick start (button → slim form).
- velocity: Reduce loading time significantly (compress images, clean up scripts). Charging time is a red light — the longer it stays red, the sooner you turn.
- Drain box: Start → Overview → Next step, in three quiet lines.
- trust: short case notes instead of logo wallpaper (initial position → approach → result in one sentence).
measurement point
Contact rate ≥ 1.5% on information entries and ≥ 3—5% on offer pages. Scroll depth: ≥ 60% up to the first CTA.
Eimer B — Many contacts, but the wrong ones
Objective: less noise, more fit.
Playbook quality
- For whom/ not for whom as a 2-column block (max. 6 points). A clear edge saves time — on both sides
- A quali-question in the form: “What would be a good result in three months? “The answer is sorted — without being harsh.
- orientation Instead of cent prices: three sample packages as a range (result + framework) so that expectations land cleanly.
- Internal routes Direct: link informational articles purposefully on the appropriate bottom — not everything on “Contact”.
measurement point
Initial consultation quota → offer ≥ 60%, offer → order ≥ 30%. Inappropriate inquiries are visibly reduced.
Bucket C — Locally invisible
Objective: nearby be found.
Local Playbook
- Google profile clean: main category correct, services maintained, opening times realistic, 3-5 real photos (work environment, result, team).
- NAP consistency (name-address-phone) identical on website, profile, legal notice.
- City or region page: clear H1 (“service in place”), brief context, services as a list, map/directions, 1-2 short quotes, quiet CTA.
- Q&A In profile: three common questions reputable answer.
measurement point
Impressions and calls/clicks from the profile increase, first local inquiries in 4-6 weeks — typical of organic vision.
When information really makes sense (blog posts, etc.)
Information is worthwhile when the reader does not click away with “nice to know”, but A tangible next step sees.
Means: The text answers the question So concretethat only one thing remains open afterwards: “What does it look like for me? “— and right there you are bidding A short, individual help on.
How can you tell that the item is wearing:
- He names a real everyday problem in the language of the reader (without technical jargon).
- He gives a short answer in 2—3 sentences and then shows The adjusting screws, which differ in practice.
- It doesn't end with “More on that in the next post,” but with a quiet invitation for next useful step (e.g. a quick look at the specific case, a compact check, a small tool...)
- The benefits of continuing assistance are clearer than any discount: save time, avoid mistakes, come to a decision faster.
View but with plan (optional)
Paid search can be a clean booster if it's the page reflects, not out of date.
- Tight bundles of topics instead of watering can. The ad and start page speak the same language (close to the word = better quality score).
- Retargeting as a reminder, not as ringing terror.
- LinkedIn Ads only if decision makers actually make decisions there.
That means acquiring new customers without wastage: start small, measure cleanly, turn it up quietly.
Four measurement points — that's all you need at the beginning
- click-through rate of the most important pages in the search (is anyone arriving?).
- Scroll depth & Form conversion (Does he get through?).
- Quality of inquiries (fits topic/budget?).
- quotas along the sales channel (conversation → offer → order).
Two small +20% levers along this chain beat one large one in just one place. Math instead of magic.
One month without a watering can — that's how it works
Week one brings order: brief diagnosis on one page, sharpening the start, small document, door handle CTA.
In week two, you bet one Playbook complete around (A, B or C) — not three and a half.
Week three provides an information article: Clear question, short answer in front, small example, quiet bridge.
Week four clears up local visibility and — only when The foundation is in place — start a small, close search campaign.
That is the difference between watering can and drip irrigation: roots first, then crown.
