Invisible sells cheaply... until your value is visible
The beginning — a cancellation that hurts
Monday morning, 10:26.
Anna, interior designer, opens her mailbox. Another cancellation. “We chose someone else.” Someone who offers the whole thing for 150 euros — quickly, cheaply, without a concept.
Anna looks at her sketches: well-thought-out wall design, clear room layout, details that create an atmosphere. Everything is consistent. And yet she feels like someone whose Value is not recognized.
This is exactly where many creative people end up. They know they deliver quality, but they're not getting the payment they deserve. And when the value remains invisible, prices quickly appear “too high.”
The mission — a small café needs clarity
A few days later, the owner of a small café calls. “The guests come in, look around and sometimes just leave. Can you do something to make it more inviting? ”
Anna doesn't promise magic. She says: “It's about the first impression. When the room is harmonious, people stay. That is branding: a common thread that you immediately feel. ”
Implementation — brand strategy in everyday life
Anna starts with the basics. The bright wall color disappears, replaced by a warm tone. Instead of fully hung poster surfaces, there is a clear wall with just a few accents. There's a sign outside that doesn't scream but looks friendly. Inside, an area that immediately shows: This is where you order.
No technical jargon, no lengthy explanations. Only visible order that works. That's exactly how branding works on a small scale: A clear appearance that attracts new customerswithout advertising.
The result — more customers, higher prices
In the following weeks, the café owner noticed the change. At noon, more seats are occupied. Regular customers stay longer. New guests order without hesitation.
There were discussions about discounts before. Now the cappuccino costs 30 cents more — no one complains. The café doesn't just win more customers, but also the opportunity enforce higher prices, without justifications.
This is how you can see: When the value becomes visible, new customers willing to pay more. And that's exactly when better queries, because people feel that it fits.
How you tell it — so that your value is received
Anna doesn't record the project with technical language. Instead, she documents it in a way that everyone understands:
- one Before/after photo,
- eine numeral, which makes the effect tangible (“fills more tables at noon”),
- A sentence that sticks: “It was jostling before, now it's inviting. ”
That is the language with which you Wins more customers and at the same time shows why higher prices are logical. Branding thus goes from an abstract concept to a comprehensible reality.
The talk about the price
Anna does things differently for the next project. She doesn't just tell you the price. She gives him a framework: “Everything will be ready in six weeks. Before that, we get feedback from real guests. Cost: 4,800 euros. ”
Suddenly, the same price no longer seems high, but understandable. Because it's clear what he stands for. That is the moment when you enforces higher prices, without customers haggling.
What you can take away from it
When customers don't see your value, it's rarely because of talent. It's because you haven't translated your work in a way that people understand right away. The solution is simple:
- branding Make visible with before/after.
- Get more customersby making an impact instead of technical language.
- Attract new customerswho can understand your prices.
- Enforce higher prices, because your appearance creates trust.
- Better queries because you're no longer being compared with cheap solutions.
Conclusion — visible instead of cheap
You're not “too expensive.” You were just too invisible. If you use branding as a common thread that even laymen can immediately feel, then you automatically win more customers, draw new inquiries On and can ask for higher prices — completely without advertising, without discounts, without endless justifications.
The main message: Document your next project so everyone can understand it: A picture, a number, a sentence. How to make your value visible, win more customers and get the pay you deserve.
