“We have a cheaper offer...” and why you're still worth more
Monday morning. The phone rings. Even before the coffee works, you hear the sentence:
“We have a cheaper offer. ”
Do you know And immediately you think: “Another one who has me paid too little as a cleaning company. ”
But that's exactly the moment when you turn the tables: No longer justify, but show why reliable maintenance cleaning is worth more than any cheap price.
What you only notice when it's missing
In the office, the glass front shines, the kitchen smells of nothing, the corridor is dry. This is what reliable cleaning feels like.
But as soon as anything fails — full trash cans, dirty toilets, late handover — it immediately becomes clear what is good Maintenance cleaning really means.
This is exactly where you make quality visible. Not with technical terms, but with customer language:
- “No complaints on the 3rd floor for six weeks. ”
- “Handover takes place punctually before seven, documented in the hygiene protocol. ”
- “Paper consumption reduced by 15% since April. ”
That is making quality visible. And that's exactly how customers understand why your Realistic price per square meter is.
The moment when your price sounds logical
Many think they should always be cheaper. But who only about the cheapest Price per square meter Speaks, automatically lands at Low-cost customers.
It has a different effect when you provide figures that show what peace means:
“0.3 complaints per month. Reliable handover before shop opening. Consumption costs minus 15% . ”
Then it's no longer about cents per square meter, but about less stress.
And that's exactly how you can your Maintenance cleaning prices increase — without discussion, without fighting.
How to sort out cheap customers — friendly and automatic
When you Want to win more orders without advertising, you need a filter. This allows you to sort Low-cost customers Already on the phone — friendly but clear.
That's what it sounds like:
- “We start from 1,500 m² or three times a week. We are happy to pass on smaller areas to colleagues. ”
- “We do not take on one-off 'just quick' assignments. We stand for long-lasting, reliable cleaning. ”
- ”Maintenance cleaning starts from xx €/m². One-time emergencies starting at xxx € . ”
- “Our customers are practices, law firms and markets that find fewer complaints more important than the last cent. ”
In doing so, you position yourself clearly — and attract customers who are ready realistic prices to pay.
More orders — without advertising, without wasting time
A property manager doesn't need long presentations. A short email is enough:
“Q2 in object B: 0.3 complaints per month. Delivery on time. Material consumption minus 15%. Three photos attached. ”
That is worth more than ten pages of PDF. Because he immediately understands: It works with you. Without you, there's stress.
This is exactly how new inquiries arise — completely without advertising.
A market manager shouts: “We haven't had any complaints about the toilets for weeks — can you also take over the back office space? ”
That is the moment when you Yes Be able to say — because you first no You said to the wrong customers.
conclusion
You're not “too expensive.”
You'll just paid too little as a cleaning companyif you don't make your results visible.
Write down what brings peace of mind at the back: fewer complaints, reliable handovers, reduced consumption, hygiene protocol.
And set up your filter: minimum area, regular frequency, price range.
This is how you become visible to the right people — attract more orders, without advertising — and sort Low-cost customers off before they cost you time and nerves.
